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Franchise Policy

Franchise Business (commonly referred as Franchise) is a network extension system for products, services (for a franchisor). It is an opportunity to develop a business under a well-known brand (for a franchisee).

Franchise Registration
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1. What is Franchise Business?

Franchise Business (commonly referred as Franchise) is a network extension system for products, services (for a franchiser). It is an opportunity to develop a business under a well-known brand (for a franchisee).

Franchise business occurs when an organization or a brand (Franchiser) grants the franchisee the right to use the brand name and the mode of operation. In return, the franchisee must pay franchise fees to the franchiser.

2. Franchise Brand: VIVA STAR COFFEE

In 2013, with the dynamism, creativity and anticipation of coffee development in the future and updated trends, we, VIVA INTERNATIONAL CORPORATION, have started to build successfully and effectively with the VIVA STAR COFFEE franchise system in Vietnam and some other countries.

Currently, the VIVA STAR COFFEE system with new style with distinction has been imprinted with the most difficult coffee. Coming to VIVA STAR COFFEE is not only about experiencing a new space of cafe, but also about having a new coffee spirit.

3. Costs and technical terminologies of franchise.

 Franchiser: Viva International Corporation, a company that gives an individual, organization or a group of people the right to use its franchise brand name and the mode of business operation.

 Franchisees: the receivers of franchise, the right to use the brand name and business mode from the franchiser. In return, the franchisee must pay franchise fees for the franchiser – Viva International.

 Franchise Fee: This is the fee that the franchisee must pay to the company to get the right of using the brand name, mode of operation, and business model from the franchiser. The VIVA STAR franchise fee is VND 260,000,000 for a five-years contract (60 months).

 Initial Fee: The initial costs for the preparation and assistance to start the business, such as: capital construction, technology transfer, training, administrative procedures. Initial investment is depending on product packages that the franchisee would like to receive from the franchiser, the size of the franchise store, the complexity of the technology transfer, and the scope of operations in the location that the franchisee would like to run the franchise business.

The initial cost estimation is based on VIVA STAR branches in Ho Chi Minh City, is about VND 1,100,000,000.

4. Requirements for Franchisees.

The conditions of the organization, individuals who wants to become the recipient of VIVA STAR COFFEE Franchise. Here are some requirements that Viva International considers to choose franchisees of the brand:

  • Appropriate business location (minimum area of ​​100m2)
  • Understand the business form and ability to invest time of the investors
  • Management ability of the investor
  • Financial potential of individuals and enterprises

5. Supports from VIVA STAR

 Construction:
– Design, decor of the shop in accordance with the locations.
– Construction supervision

 Materials:
– Supply sufficient materials, ingredients and machines

 Recruitment and Training:
– Provide documents of the job description of the positions
– Provide operational guidelines
– Employee training
– Update professional knowledge periodically

 Marketing:
– Consult marketing strategies in accordance with the business area
– Use the resources of the Viva system: Website, blog, social media (Facebook, etc.)

 Quality management:
– VIVA STAR has the team, which includes skilled people that specially test and manage the quality of the franchise stores, in term of products, services and the cleanness of the stores to ensure the stable business operation of the coffee shops and the brand.

6. Attached Documents

 About marketing:
– File of Expense Analyzing and Break-even point Calculating (only used for Vietnamese market) Download here
– VIVA STAR Franchise Contract File Download here
– Table, Chair and Menu File Download here
– Brochure of Product Introduction File Download here
– VIVA STAR Franchise Policy File Download here

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